#94 What Humans Spend Money On
In this episode, Laura talks about what people will spend money on.
We hear so often that no body sees the benefit of coaching.
That only occurs when you are unable to describe in great detail what they are actually purchasing.
Humans only spend money on four things:
Find the way that your coaching relates to all of these things, and articulate that in your marketing and proposals.
It’s finding ways to bypass the ego that wants things to stay the same.
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