EP #220 - NLCA 29: How to Upgrade Pro Bono Clients into Paid Clients
In today’s episode, Shelby revisits a crucial topic for nurse coaches: how to confidently transition your pro bono clients into paying clients. Whether you’re a Nurse Life Coach Academy student, a graduate of another nurse coaching program, or just starting out, this episode is packed with actionable advice, real talk, and step-by-step strategies to help you grow your coaching business.
What You’ll Learn
- Why pro bono clients often don’t convert, and how to change that
- The mindset shifts needed to confidently offer paid coaching
- What NOT to do when a client asks about continuing (and what to say instead)
- How to guide the conversation without feeling “salesy”
- The power of silence and letting clients make informed decisions
- How to “future cast” and root client goals in reality
- Structuring your paid offer (pricing, session count, and more)
- Handling client responses: yes, no, or “I need to think about it”
- Why a “no” isn’t a failure, and how to keep the door open for future work
Watch the full episode on YouTube
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