241: The Real Math of a Nurse Coaching Practice (What Six Figures Actually Looks Like)

In today’s episode, Laura breaks down the real math behind building a profitable nurse coaching practice while cutting through fear and uncertainty to show you exactly what it takes to replace (and exceed) a traditional nursing income.

• Why it's "simple, not easy" - The framework for success is straightforward; what's hard is the internal shift in identity, fear of rejection, and limiting beliefs
• Traditional nursing income vs. coaching income - A nurse earning ~$40/hr working 36 hrs/week makes ~$74K/year; 10 coaching clients can generate the same income working far fewer hours

Real pricing numbers:

• New grad: $1,800/package → $72K/year (10 clients)
• Mid-career: $2,500/package → $100K/year
• Established (2–3+ years): $3,000/package → $120K/year

• Time breakdown — Full-time practice = 20–25 hrs/week total; 10 clients at 90 min/session = ~15 hrs of direct client work per month
• Part-time model — 5–8 clients is fully achievable alongside other commitments
• The 5-year projection — Why nurse coaching outpaces traditional nursing paths long-term
• Reverse engineering $10K/month — At a $2,500 package, you need 4 "yes" conversations, ~16 proposals, and 40–60 invites per month (2–3 hours of outreach)
• The tugboat vs. lighthouse shift — Early on you invite people in; over time, clients come to you

Top 5 Fears Laura Addresses

• "I'm an introvert" — Coaching is built for introverts
• "I suck at sales" — Sales is a learnable skill; nurse coaches call it advocacy
• "Who can afford coaching?" — Coaching is a $2.2B industry and tends to be recession-proof
• "I feel guilty charging" — Why charging clients is actually an act of belief in them
• "I'm an imposter" — Why imposter syndrome signals high intelligence and capacity for growth

The math isn't complicated. The work is internal. Every action you take to build your practice also transforms you into a more grounded, confident, healed version of yourself, and that's the greatest gift of the coaching modality.

Watch the full episode on YouTube: https://youtu.be/HU-MJ0Cqndc