250: Don't Sell Yourself Masterclass Part 2
In Part 2 of this workshop, Laura dives into one of the biggest mindset shifts entrepreneurs can make: separating self-promotion from idea promotion. While many coaches fear that marketing means constantly talking about themselves, Laura explains that the most impactful marketing isn't about being the center of attentionā€”it's about championing ideas that genuinely help people.
She explores how to build an authentic personal brand that grows over time, why visibility doesn't have to look like everyone else's, and how sharing your values, experiences, and unique perspectives creates trust with your audience.
Laura also shares a powerful distinction between communicating your accomplishments from a place of confidence versus seeking validation, helping listeners reframe what it means to be visible in business without feeling "salesy."
If you've struggled with showing up online or promoting your coaching practice, this episode offers a refreshing and practical approach that feels authentic, sustainable, and deeply aligned with your purpose.
Watch full episode on YouTube: https://youtu.be/ayLny6WriPQ
